What you need to do

Goals, Strategies, Content, Design, Management, Resources
What to avoid

Set the goals

The least you will need is an online presence which is a swift presentation of your business - think of it like a smart online brochure
with your business name - address and contact information's

Don't forget about the business hours and the special opening days / holidays.

For this you willl need your domain name and prepare the following: define fonts and font sizes, set up a color scheme for your site, your logo, a FavIcon,  your texts and some pictures of your business.

As your business will now be findable via search engines, it might also show up in some directories and the link can be easy shared.

You might need help of a graphics designer, copy writer and photographer to turn your site into a great presentation of your biz.

While this makes a great starting point think ahead to enhance your site

The Basics you need to get started:

Domain Name
Research and Reserve a Domain Name that matches your business as close as possible

Do this in time before somebody else does it.
Domain Name Registrars :

Dynadot
etc
etc
etc
Concept
Structure of your Content
Navigation
Site Layout / Multimodality
Typography
Color Scheme
Functionality/Features
Think about multi devices and multimodality

At this Stage you should do a peer review with a Consultant to check if anything is missing or need to be added
Content
Basically collect your assets:

Informations like; Name, Address, Contact Information's, Business Time

Texts, Legal Info's, Business Terms, Product- Service  info's, Business Presentation, Team Presentation
At this Stage you should do a peer review with a neutrral person or a Consultant to check if anything is missing or need to be added

In case you have an existing Website you want to update do a review of what you want to have changed and what to keep
Media
Logo, Favicon, Images, Graphics, Videos, Animations, Audio
Schedules
Make a clear Timeplan with Milestones 
Consult with your external contributors like Graphics- / Logo Designer, copywriter, photographer etc. and set the delivery dates
FavIcon
Size 512x512px
Consult with your Graphics- / Logo Designer
Logo
Size 512x512px
Make a plan for: What will you do to attract the visitors
What will you offer
What will you tell

What will you do to update and maintain the content of your site?
What will be essentially needed to get your site running
What can be added in later steps
What will be needed in later steps
Be authentic
Be realistic
What is your content?
- Texts
- Images
- Graphics
- Animations
- Video
- Audio
What is your business about?
Tell people what you do!
is it a local retail or services business, does it have multiple locations. or does it produce something for global distribution are the products digital or tangible.
What goes on in your business and makes it stand out?
Do you want that your customers to come to your location?
How should your customers get in touch with you?
What content and information's do you need/want to show to the visitors of your Site?
How will the visitors know about your site?

Create a strategie

How do you get in touch with your customers / visitors?

How to integrate your site into your marketing activities?

How you want to benefit from having a website?

This needs to be custom tailored for your business!
How do you get in touch with your customers / visitors?

How to integrate your site into your marketing activities?

How you want to benefit from having a website?

This needs to be custom tailored for your business!

Make a plan for: What will you do to attract the visitors
What will you offer
What will you tell

What will you do to update and maintain the content of your site?
What will be essentially needed to get your site running
What can be added in later steps
What will be needed in later steps

Make a plan for: What will you do to attract the visitors
What will you offer
What will you tell

What will you do to update and maintain the content of your site?
What will be essentially needed to get your site running
What can be added in later steps
What will be needed in later steps
What is your business about?
How you tell people what you do!
is it a local retail or services business, does it have multiple locations. or does it produce something for global distribution are the products digital or tangible.
What goes on in your business and makes it stand out?
Do you want that your customers to come to your location?
How should your customers get in touch with you?
What content and information's do you need/want to show to the visitors of your Site?
How will the visitors know about your site?
What is your business about?
How you tell people what you do!
is it a local retail or services business, does it have multiple locations. or does it produce something for global distribution are the products digital or tangible.
What goes on in your business and makes it stand out?
Do you want that your customers to come to your location?
How should your customers get in touch with you?
What content and information's do you need/want to show to the visitors of your Site?
How will the visitors know about your site?

Have the content ready

Make a plan for: What will you do to attract the visitors
What will you offer
What will you tell

What will you do to update and maintain the content of your site?
What will be essentially needed to get your site running
What can be added in later steps
What will be needed in later steps
What is your business about?
Tell people what you do!
is it a local retail or services business, does it have multiple locations. or does it produce something for global distribution are the products digital or tangible.
What goes on in your business and makes it stand out?
Do you want that your customers to come to your location?
How should your customers get in touch with you?
What content and information's do you need/want to show to the visitors of your Site?
How will the visitors know about your site?

Design

Have a consistent Design through your website
Think multi device / multimodality
Internal / External Resources
Technical Maintenance

Management

Content
Internal / External Resources
Technical Maintenance

Think about the budget and resources

How much are you willing to spend?
Which resources will you need
- layout
- graphics
- images
- copywriting
- video- / animation production

"Must haves" for your Site and why 

- Domain Name

- Hosting

- Use SSL encryption for your whole site

- Use Responsive Design

- Choose a solid and fast hosting for your Site

- Maintenance: keep your site content updated

- Maintenance: keep your CMS or Framework updated

- SEO / SERP

- Analytics

- Legal Compliance / GDPR

What you need to avoid

Double-click this headline to edit the text.

- Avoid very intrusive automated popups that block the screen unless for special purposes that are beneficial for the site user - like for example galleries, videos

- Avoid visitor counters and site stats - they are sort of year 2000

- Avoid every unnecessary complexity

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2020