Set the goals
The least you will need is an online presence which is a swift presentation of your business - think of it like a smart online brochure
with your business name - address and contact information's
Don't forget about the business hours and the special opening days / holidays.
For this you willl need your domain name and prepare the following: define fonts and font sizes, set up a color scheme for your site, your logo, a FavIcon, your texts and some pictures of your business.
As your business will now be findable via search engines, it might also show up in some directories and the link can be easy shared.
You might need help of a graphics designer, copy writer and photographer to turn your site into a great presentation of your biz.
While this makes a great starting point think ahead to enhance your site
The Basics you need to get started:
Research and Reserve a Domain Name that matches your business as close as possible
Do this in time before somebody else does it.
Domain Name Registrars :
Structure of your Content
Site Layout / Multimodality
Think about multi devices and multimodality
At this Stage you should do a peer review with a Consultant to check if anything is missing or need to be added
Basically collect your assets:
Informations like; Name, Address, Contact Information's, Business Time
Texts, Legal Info's, Business Terms, Product- Service info's, Business Presentation, Team Presentation
At this Stage you should do a peer review with a neutrral person or a Consultant to check if anything is missing or need to be added
In case you have an existing Website you want to update do a review of what you want to have changed and what to keep
Logo, Favicon, Images, Graphics, Videos, Animations, Audio
Make a clear Timeplan with Milestones
Consult with your external contributors like Graphics- / Logo Designer, copywriter, photographer etc. and set the delivery dates
Consult with your Graphics- / Logo Designer
Make a plan for: What will you do to attract the visitors
What will you offer
What will you tell
What will you do to update and maintain the content of your site?
What will be essentially needed to get your site running
What can be added in later steps
What will be needed in later steps
What is your content?
What is your business about?
Tell people what you do!
is it a local retail or services business, does it have multiple locations. or does it produce something for global distribution are the products digital or tangible.
What goes on in your business and makes it stand out?
Do you want that your customers to come to your location?
How should your customers get in touch with you?
What content and information's do you need/want to show to the visitors of your Site?
How will the visitors know about your site?